Copywriter and editor specializing in B2B and B2C and everything else
What Makes Me Different
I’m Raina Keefer, an award-winning copywriter. And I do things a bit different. Every piece tells a story, and every (good) story helps you feel something. Yes, even a promotional e-mail. So you tell me how you want your audience to feel, and I craft a compelling project that supports those emotions. Because decision-making is all about—wait for it—feelings!
How I Can Help You
I string words together in incredibly complicated ways to help your message or product stand out. People seem to like it.
— Copywriting
— Editing
— Proofreading
— Giving compliments
The Baggage I’m Happy to Carry
I’ve been a professional writer/editor for 20 years, with expertise in:
Scripts and speeches
Ebooks
Scholarly manuscripts
Technical manuals
Emails and campaign strategy
Web content and landing pages
Social copy
Resumes
Features
SEO and content optimization
I have a bachelor’s degree in communication and journalism, training in technical writing, and a master’s degree in applied intelligence.
Read My Work
Article: AI All Day, Every Day
Feature: Repositioning Your Role
Healthcare promo: Creating a Dose Management Program in Six Steps
Technical Manual (editing): ACR MRI Quality Control Manual
Blog (ghost-written): Moving on a Tight Budget: Seven Ways to Save a Ton of Money
Student profile: San Francisco Flex Academy Student Success Story
Partner profile: USTA Player Development Partner Profile
Clients
Hughes Group Architects
The Penny Hoarder
Bayer Healthcare
George Washington University Department of Nursing
The American College of Radiology
Lifehacker
Brazen Careerist
QuadraMed
The Berndt Group
K-12 Inc. (now Stride)
District Sports